Merchants
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"Opportunity rewards those with merit."
The Merchants support the Merit ideology in the Economic Zeitgeist. Industrious and enterprising people, the Merchants believe fortune favours the clever and the rest should simply work harder.
"Descending from shopkeepers and traders of the Old Empire, these enterprising people always have an eye for a good deal - be it fiscal or political."
"They attract those who are strong of will, who would do whatever necessary to win and who expect to bask in the fruits of their labour afterwards. Always willing to throw in for a debate, or plummet prices to drive out competitor's shops, Merchants are firmly on the side of merit over quality."
"After all, a little competition can only benefit the everyman."